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captae Identity and Communication

Customer: captae   Year: 2010
Captae specializes in creating exact digital models of the reality through the 3D laser scanner technology.

CHALLENGE:
To create an identity that reinforces the concept of an advisory and support service for precise, reliable and responsive measurement of real environments. To describe an innovative service and its advantages in an educational way, emphasizing the transparency and closeness of the team.

RESPONSE:
Identity system based on several typographical symbols that represent different realities, which are being swept by the scanner. The green color referrs to their respect to the environment.

The identity is articulated through a series of short explanatory sentences about the new service and its benefits.
Some examples: “we capture your environment to find real solutions”, “we facilitate your progress by digitalizing real environments”, etc.

The promotional element explains in a concise and clear way the activity of the company. Using a single die, the main idea is highlighted: “We capture the reality and bring it quickly to your computer”.

DEVELOPMENT of:
Strategy, art direction, identity concept, graphic design and print management.

APPLICATIONS:
Logotypes system, slogan, text, stationery templates, promotional element, website design and programming with CMS.

Visit the website: www.captae.com (external link).